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Is Your Website Copy Any Good? Here’s a Quick Way to Find Out
Your website might look great, but is it connecting with your audience? Or is it window dressing without substance? After three decades of working in writing and editorial roles, I’ve seen the same pattern: writing can get treated as an afterthought in favor of the more visual elements of design. I get it. Colorful, striking…
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How to Hire a Writer: A Practical Guide
Hiring a writer is like hiring any other professional. The right fit can make all the difference, while the wrong one can cost you time, money, and frustration. The challenge is that there isn’t one definition of a “good writer.” Writers have different strengths, specialties, and working styles. Someone who’s great at witty, scroll-stopping social…
Hi, I’m Shannon Cheesman, a lifelong professional writer. I’ve worked in television news, written and managed content for a number of businesses, and served as a managing editor for a digital marketing firm.
Today, instead of writing for others, I write for myself. I enjoy sharing what I’ve learned over the years and my thoughts on the current topics and trends impacting working writers.
I also share stories about life in the desert on my blog, Under the Borrego Sky, and its accompanying YouTube channel.